Alicynne Sher is a visionary leader who is at the intersection of fashion, commerce and community. She has traveled the world for exclusive fashion brands like Akris, Versace, Calvin Klein and Ralph Lauren. With over 20 years of leadership experience in luxury retail, and e-commerce, she understands the value of exquisite design and fine craftsmanship. During her career, she has worked hands-on with factories in the US and Europe and collaborated with the most prestigious mills across the globe.  She is passionate about her role at HELM where she will bring this skill set and knowledge base to stylists and consumers who crave personalization, curation and those one- of- a kind custom items that reflect their personality and taste.