Emily Lytle Hockaday

Founder/President

Emily has been featured in Vogue, The Wall Street Journal, Forbes, People Magazine, StyleWatch, Real Simple, Chicago Magazine, Chicago Social, Refinery29, The Everygirl, Daily Candy, Michigan Avenue Magazine, and commissioned for projects with Nordstrom, Saks, J.Crew, Bloomingdale’s, and Gap, Inc. She has worked with women and men of all shapes and sizes, occupations, and lifestyles, from and in various areas throughout the U.S., Europe and Asia (i.e. she travels to clients and vice versa).

Early in her career, Emily was a fit model for pants and denim at the e-commerce powerhouse shopbop. This hands-on (or pants-on) experience enabled her to clearly articulate the specifics of each style, as well as identify which fits would flatter a variety of body shapes. Emily studied under one of the most esteemed and experienced custom menswear trainers in the country. She has designed a wide range of superior quality custom clothing from the finest cloth mills in the world.

After earning her degree from the University of Wisconsin-Madison, Emily spent four years working with an internationally recognized collection of boutiques. She launched their e-commerce site and, under her management, the business grossed more than $1 million in annual sales in less than two years of its launch.

Emily went on to consult for luxury apparel and home boutiques. She used the ‘science of shopping’ to review customers’ purchase patterns and identify emerging trends, which resulted in quadrupling a client’s e-commerce revenue within a few months.

In 2009, Emily joined an award-winning independent wardrobe consulting company, headquartered at The 900 Shops on the Magnificent Mile. She worked with hundreds of individual clients, spearheaded the successful redesign of the company’s blog, developed and launched one of the most popular services, as well as managed business development, operations, marketing and social media.

Emily was also instrumental in growing Trunk Club’s Dallas team and business, which was vital to its acquisition by Nordstrom in 2014. She was directly responsible for the highest month of revenue ever achieved in a regional office. She spearheaded the development of the women’s side of Trunk Club’s business, setting the stage for regional expansion and its nationwide launch in 2015.

With two decades in the fashion, apparel and retail industries, Emily has dedicated her career to advocating for her clients’ best interests with customized wardrobe strategies and taking the stress out of getting dressed. She travels frequently to see clients nationwide and in her hometown of Chicago, and lives in the Lakewood area of Dallas with her husband and stepson.

Meet the rest of our team